It’s time for FRESH LOOK – where I share a favourite green beauty item, shop or site that’s revamped its look and branding! This is a completely new series – as are a lot of my series posts, but I’m diggin’ the idea. Whaddya think?

This past month green beauty shop and native to Boston Follain revamped their website, and I am SO into it! From their layout to their swatches of product, right down to their ingredient descriptions and restricted ingredient list….Follain has GOT IT GOING ON!

If you’re new to green beauty and on the hunt for some makeup or skincare, but you don’t know where to start, Follain offer’s an awesome SKIN QUIZ – so you can get to know what is best suited for your type of skin! Then they list their best recommendations according to your results. I about awesome right? It makes the whole process that  much easier!

Wondering what they carry? Here’s a list of some of my favourite brands you can shop at Follain (and they have way more!):

Bottega Organica
French Girl Organics
Herbivore Botanicals
Josh Rosebrook
Kari Gran
Kjaer Weis
Laurel Whole Plant Organics
Jane Iredale
May Lindstrom
Organic Bath Co.
RMS Beauty
SW Basics
Tammy Fender
Tata Harper
True Botanicals
Ursa Major
Zoe Organics


If you’re keen on their approval process and what they do, read below:

Our Approval Process

To be Follain approved, a product has to be safe, effective and luxurious to experience. We’re uncompromising — some might say relentless — in our quest to find the best products, and we think you should be, too. Here’s our five-step approval process.



STEP 01 – Identify

It starts with a need. When we feel there’s a product missing from our space, we go out and gather dozens of candidates, searching the highest quality products we can find. We’re not interested in carrying every product possible; we curate our selection to include only the best of the best.


STEP 02 – Research
We wouldn’t put anything that’s toxic on our skin, or yours. So before we go any further, we check each ingredient against our restricted list — which we continually update as new research comes out. We want to be absolutely sure we’re offering you the cleanest and most effective formulas. No downsides or compromises allowed.


STEP 03 – Test
Once we’ve ensured safety, we test for effectiveness. For this, we turn to aestheticians, dermatologists, makeup stylists and other pros to use the product for a set amount of time and report back. We want to see how it works for a variety of skin types, ages and people. Tara personally tests every product, too.



STEP 04 – Validate
When we deem a product safe and effective, we go deeper with the maker, asking questions about process, purity and personality. We only work with people who build their brands on the values at the heart of this movement — supply chain safety, innovation and community building.


STEP 05 – Launch
Before we officially welcome a product to our shelves, we educate our team on its ingredients, benefits and any special usage tips. Once we all become experts, the product’s ready for you! We make sure you’ll find the same information online as you’d get in our stores, and we send out an alert to let you know we’ve got fresh goods.



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